• Read your contracts carefully. They can be long and boring, but you have to make sure you know what you're getting into and what's expected of you. Oftentimes, brands will want exclusivity clauses and you need to be 100% aware of what you're getting into
  • Talking about exclusivity, be aware of the content you post. Sometimes, it's hard to think of all the contracts you have going on and taking a photo can be a spontaneous thing, but it's your job to know
  • Professionalism is everything. Being on time is gold. Ultimately, you want to ensure you're making a good name for yourself
  • The world is small, never burn bridges. I've had some negative encounters and I'll go out of my way not to do business with certain people because of that
  • Be authentic: it's ok to say no if the program/client isn't a fit 

Disclaimer: I'm in no way an expert. At anything, really.

About two years ago, Ash and I started Counter Culture Agency. It wasn't even called that yet and we didn't really know where we wanted to take it. All we knew is that we wanted to create a community of talented people doing awesome shit. Now, we have an amazing team that manages even more amazing creators all over the country. We also manage national influencer programs / events for clients

I'm so grateful for all the experiences we've had thus far and am so proud of the work completed. There's so much 'newness' in this influencer/digital world, but I feel like basic business principles still apply: 


At the end of the day, if you make the agency/brand's life easy, they'll want to work with you in the future. 

Tara Salloum